From: Macy’s

Client: Macy's Men's Fall Sweater Event (real US fashion company, fake event).
Target Audience: Men aged 28–45, who are motivated by savings, convenience, and style.
Tone: Promotional, Urgent, Clever.
Challenge: The email is designed to drive men to Macy’s stores during the sweater event and increase revenue.
Solution: I implemented an approach to persuade men to attend the sale by focusing on 3 key benefits important to this target audience: saving money, looking stylish, and saving time.
The money-saving benefit ‘40% off’ is highlighted in the subject line and heading, while the phrase ‘You’re invited’ in the subject line makes it sound like an exclusive event. In the first line of body copy, I’ve focused on the deep emotional benefit of feeling confident, that looking stylish achieves.