Spec Piece: Boston Organics, Sales Letter
Client: Boston Organics Corporate Program (US company delivering fresh produce).
Target Audience: Office managers for Boston-area companies with 50–200 employees.
Tone: Friendly, Sincere, Informational, Helpful.
Challenge: This sales letter is designed to help increase the number of companies involved in the corporate program.
Solution: The letter starts by empathizing with how busy the office manager is and leads with the benefit of saving them time. I broke the copy up into 3 short sections with subheads to make it more readable.
Because each section focuses on a clear additional benefit (nutrition, convenience, and value), by the end of the letter setting up a consultation feels like an obvious decision to the reader.
Spec piece: Books4You, Sales Letter
Client: Books4You.com Buy-Back Program (fictional US company).
Target Audience: Undergrad and graduate students, aged 18–26, who are Books4You customers (this letter is placed inside their purchased book).
Tone: Fun, Friendly, Straightforward, Helpful.
Challenge: This sales letter is designed to increase the number of students who visit Books4You.com to sell back their old textbooks.
Solution: Since students typically want to save money, I chose to lead with this benefit. I broke the copy up into 3 short sections with subheads to make it more readable.
Because each section focuses on a clear additional benefit, by the end of the letter selling their books to this company feels like a no-brainer to the reader.