Bell and Sons, Web Page for Booking a Suit Appointment
Client: Bell and Sons (Traditional Menswear Shop in the UK, in business since 1897).
Service: Personal Suit Appointment.
Target Audience: There are 3 distinct audiences:
Grooms aged 25-50 who have their wedding coming up.
Male high school students aged 15-16 who have their prom coming up.
Men aged 30-70 who require a suit for another occasion such as work or a formal dinner.
Tone: Friendly, Knowledgeable, Casual-Professional.
Challenge: The objective is to increase the number of suit appointment bookings in order to ultimately increase suit sales.
Solution: The copy appeals to the deep benefit of looking good and feeling confident at your important event. The bullet points highlight the features of the suit appointment that achieve this benefit.
I chose to include 3 further sub-sections targeted to those with a wedding, prom, or other occasion coming up. This enabled me to focus on the benefits to each specific target audience.